Dissemination of a Breast and Cervical Cancer Early Detection Program Through a Network of Community Based Organizations
Author: Fernandez, Maria
Date Published: 2010
This article describes the dissemination of EncorePlus to 78 YWCAs in 30 states. It illustrates the application of social cognitive theory and diffusion theory to increase program adoption, implementation, and maintenance among community organization, and maintenance among community organizations that have not traditionally provided public health related services. The article highlights elements of the program that enhances its adoption and implementation and describes procedures for accelerating the diffusion of the program across the country.