Differential Effects of Messages for Breast and Cervical Cancer Screening
Author: Jibaja-Weiss, Maria L.
Date Published: 2005
Research document comparing responses to two interventions (personalized-form [PF] letter messages versus personalized-tailored [PT] letter messages) using medical record data for promoting appointment scheduling and screening for breast and cervical cancer among urban low-income women from three ethnic groups: African American, Mexican American, and non-Hispanic white women. Analysis shows that: 1. PT letters containing individualized references to recipients' cancer risk factors failed to increase rates of recommended cancer screening behaviors, especially among non-Hispanic white women; and 2. In contrast, a PF letter with general breast and cervical cancer screening messages increased cancer screening rates in this population, especially among non-Hispanic white and Mexican-American women.
Date Published: 2005
Research document comparing responses to two interventions (personalized-form [PF] letter messages versus personalized-tailored [PT] letter messages) using medical record data for promoting appointment scheduling and screening for breast and cervical cancer among urban low-income women from three ethnic groups: African American, Mexican American, and non-Hispanic white women. Analysis shows that: 1. PT letters containing individualized references to recipients' cancer risk factors failed to increase rates of recommended cancer screening behaviors, especially among non-Hispanic white women; and 2. In contrast, a PF letter with general breast and cervical cancer screening messages increased cancer screening rates in this population, especially among non-Hispanic white and Mexican-American women.
