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Breast Screening in Response to Gain, Loss, and Empowerment Framed Messages among Diverse, Low-Income Women

Author: Consedine, N.S.
Date Published: 2007


Framed messaging has emerged as an important means of promoting a number of health behaviors, including breast cancer screening. However, studies of message framing have infrequently considered race and income as possible moderators of framing effects, despite their importance to screening behavior. The current study examined whether demographic characteristics moderated participant responses to message framing. In the study, 102 Black and 42 White low-income, low-screening women were randomized to a loss, gain, or empowerment frame telephone intervention and re-contacted at 6 and 12 months.

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Number of Pages: 16