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Reaching Hispanic/Latino Audiences Requires Cultural Sensitivity

Author: National Clearinghouse for Alcohol and Drug Information
Date Published: 1990


The concept for developing this fact sheet was to give non-Hispanic and Hispanic/Latino professionasl and volunteers an overview of some of the issues involved in working with this minority segment of the US population. The general nature of this fact sheet has made it necessary to insert rather sweeping statements about cultural patterns, attitudes, and behaviors. Readers should recognize that there are always exceptions in dealing with any large population, and should use this document as a general guide for cultural exploration within the specific Hispanic/Latino subgroups with which they work.

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Number of Pages: 12